Mobile design has become very popular in the world of web development and design. There are some things to consider before and while developing websites for mobile usage. Make sure you know who your target audience is. Research what type of devices your target audience will most likely be using.
Study the usage pattern of users while they are using their mobile devices. Not everyone who visit websites on their mobile devices are in a rush. Some people have lots of time and would rather use their mobile device which is most likely already powered on, than having to power on their laptop or desktop computer.
A mobile website should reflect the desktop version of your website. A user shouldn’t have to click the desktop version link because they can’t access content while viewing the mobile version.